MIES (Switzerland) – Lausanne based company SwissBorg has been named a FIBA Global Supplier and will support the highly anticipated FIBA U19 Basketball World Cup 2025, which will be hosted in their home city.
Swissborg, a wealth management platform that leverages blockchain technology to empower individuals in managing their financial future, has signed an agreement to partner with the premier youth event, taking place from June 28 to July 6.
As part of the partnership, SwissBorg will receive a range of partnership benefits, including ticket allocations, on-court activations and commercial displays throughout the nine days of action in the Olympic capital.
A tournament highlight will be the prestigious ‘All-Star Five presented by SwissBorg’, awarded on the final night of the competition. SwissBorg will also be the presenting Partner of Game Highlights throughout the tournament.
With the event taking place in the same city as its headquarters, SwissBorg will offer exclusive experiences for its clients, including a behind-the-scenes tour, the chance to play on the official court, and a special visit to FIBA headquarters, the Patrick Baumann House of Basketball.
Frank Leenders, Director General of FIBA Media and Marketing Services, said: “We are very pleased to welcome SwissBorg as our latest FIBA Global Supplier. Their passion for the sport and support for the FIBA U19 Basketball World Cup – hosted in their home city – adds great value to the event.
“This partnership is a perfect fit as the FIBA U19 Basketball World Cup is generating unprecedented excitement, with many anticipating that this edition in Lausanne could be the most successful in the tournament’s history.
“At SwissBorg, we believe wealth isn’t just about money, it’s about creating the freedom to chase your dreams,” said Cyrus Fazel, CEO & Co-Founder of SwissBorg. “That’s why we’re proud to sponsor the FIBA U19 Basketball World Cup, a tournament that celebrates the world’s best young talent and their relentless pursuit of greatness.”
He continued: “Just like these players, we empower individuals to take control of their journey, build their future, and turn ambition into achievement.”
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About FIBA
FIBA (fiba.basketball) – the world governing body for basketball, is an independent association formed by 212 National Basketball Federations throughout the world. It is recognized as the sole competent authority in basketball by the International Olympic Committee (IOC).
For further information about FIBA, visit fiba.basketball and about.fiba.basketball or follow FIBA on facebook.com/fiba, twitter.com/fiba, instagram.com/fiba, linkedin.com/fiba and youtube.com/fiba.
About SwissBorg
SwisBorg (swissborg.com) is a leading wealth management platform empowering its 1M users to achieve financial freedom through investing in digital assets and decentralized finance. Engineered in Lausanne, Switzerland, and licensed in multiple EU countries, SwissBorg brings trust and transparency back to crypto. It offers a user-friendly app designed to simplify cryptocurrency investing, featuring its market-leading Smart Engine that connects to multiple exchanges to ensure optimal trade prices. The company is built on principles of transparency, community, and fairness, aiming to democratize wealth management.
Credit: FIBA Press